Fairyland™ respects your privacy and we will do our best to earn and keep your trust. All personal information you share with us is treated with the utmost care.

Fairyland™ has created this privacy statement in order to demonstrate our firm commitment to the privacy of all our Shoppers and Guests . This privacy policy identifies how we collect, use, and protect the information you provide to us when you visit our stores, use our website, or make a purchase through our Online Store.

Fairyland™ does not share any information that identifies you or your child to third parties for marketing purposes. Fairyland™ has security measures in place that are designed to protect against the loss, misuse, and alteration of the information we collect.

You may contact Fairyland™ by email at  

How can I opt-out, opt-in, or update my information for future communications?
  • Send an email with your postal mailing list opt-out or change request.
  • Mail in your request

If you have any questions about this privacy policy, please contact us if you have any questions.

A Director of Fairyland™ will respond to all inquiries within one week.

Fairyland™ collects information that you provide to us when you visit our store to set up an account in our online shop, pay for a purchase. We also collect information through the use of forms on our Fairyland™ website, such as the email sign up or competitions.

Our Fairyland™ website may also collect information passively, through the use of cookies. A cookie is a small text file that writes to your hard drive. The cookie file contains your computer's IP address and a user ID. The user ID links any orders you have placed on our site to your personal information. A user ID has no personally identifiable information attached to it unless you place an order on our site. A cookie is only a text file and cannot read data off of your hard disk or read cookie files created by other sites. Our website uses cookies to enhance guest experience and help us improve our services. For example, we may use cookies to keep track of your basket or shopping cart while you are shopping on our site, to track your activity, such as pages visited and length of visit, and to track any errors that might occur on our website.

You may provide Fairyland™ with personally identifying information when you visit our store or use our website. We may collect and use that information in a number of ways as explained below.

The information collected for the purpose of completing a purchase, including fulfilling a web order, is payment information, billing, and shipping information, such as name, postal address, telephone, and email address. We may also collect date of birth and gender of the recipient. Purchasing from our Online Store is limited to those over age 13. Fairyland™ would not knowingly accept an online order from a child under age 13. We strongly recommend that parents monitor closely their child's activity when in the shopping area of our website and that parents, not children, do any online shopping at

When you make a purchase, we may use your name, postal address, or email address to communicate with you about your purchase and other very exciting things happening at Fairyland™ We may use this information to send you flyers, special offers/coupons, birthday cards, and thank you notes.

When you provide your name, address, and email address in any of the ways described above, we may use that information to contact you regarding very special offers, promotions, and events at Fairyland™ We may also use aggregated age, gender, and geographic information to understand more about our Customers and Guests. You can always opt out of receiving such communications, as described below.

In addition, you may provide information to us for very special purposes, such as our email list, to tell us how much you enjoyed your Fairyland™ experience, or to apply for a job. When you supply information for these special purposes, described below, we use that information only for the purpose for which it is provided.

Fairyland™ maintains an email list to which we send email messages and promotions. Those on our email list also receive our email newsletter, which contains information on new products, games, contests, and events. To join the email list we ask for name, email address. We do not use information provided for the email list for any purpose other than to send the email messages

If Fairyland™ offers an online contest or sweepstakes, for the purpose of contacting the winner, we collect first name and email address. If there are prizes in several categories, we may also collect age or birth date.

If a Guest sends us a testimonial about our products, their experiences in one of our stores, or other submission of artwork or stories for use on our site or in printed materials, we ask only for first name, city and state. From time to time we may send a reward for submissions such as a gift card or voucher. In that case, we ask for either email address or postal address for delivery of the gift card or voucher.

The information collected for the purpose of creating a Wish List of products from our Fairyland™ website include first name, last name, email address, a user assigned password, and email address. Wish Lists on our site are non-searchable and can only be accessed if the owner of the Wish List chooses to send someone an email invitation to view the list.

Fairyland™ has security measures, such as firewall, limited access, and SSL encryption technology, in place to protect against loss, misuse, and alteration of Online Shopping information collected by Fairyland™ All information collected via is stored on secured servers.

Fairyland™ does not share the personally identifiable information it collects with any third party for marketing purposes. We may share anonymous, aggregate information concerning the demographic makeup of our customers to marketing partners. Further, we may share information with service providers-that is, organisations that provide services to support Fairyland™ functions, such as a mail processing company, payment processing companies, and market research firms. All such service providers are bound by contract to refrain from using Account Shopping or Guest information for any purpose other than providing the service to Fairyland™ We also may share information at the request of law enforcement authorities, when ordered to do so by a court, or when required to assert or protect our legal or intellectual property rights.

Our stores provide users the opportunity to opt-out of receiving communications from us at the point where we request information about the Shopper or Guest. If a Shopper or Guest would like to opt out, he or she can request to be removed from our database at anytime. Fairyland™ gives users the following options for removing their information from our database to not receive future communications or to no longer receive our service.

To add, change, or delete your address from our mailing list, email us at or alternatively click on the unsubscribe function at the bottom of our emails.

If you have any questions about this privacy policy, please contact us at