Bringing out the joy in children is at the heart of everything we do. Through adventurous stories and imaginative play, we give all children the chance to discover who they are—and who they’re meant to be.

No matter if they are a toddler or entering teen years, every child can find inspiration to be their best, to grow a strong mind and spirit, to laugh, to learn to be resilient, confident, and kind. Most of all, we know that the next generation of children can create a brighter future for us all.


Fairyland™ originated in the Sydney suburb of Mosman in 1991. We've been celebrating over 30 years of everything that is both magical and fun. Our online selection aims to ensure that we can deliver an imaginative and creative offering which will bring joys of delight to all our little princesses, fairies, wizards and pirates. 

We are the perfect destination for all your party needs. We only specialise in the realms of imagination, so fairies, princesses, mermaids and ballerinas are our thing. And we love Disney of course!

We curate our offerings from favourite storybook characters such as: Snow White, Cinderella, Ariel, Sleeping Beauty and Tinkerbell. 

We carry a range of children's toys from Disney, Mattel©, Flower Fairies, Fairy Girls, Pink Poppy, Claris®, Barbie® and more, including our own Fairyland™ brand.

We also have so many party items to choose from which will assist you to cater for your next child's party and we are able to deliver all over Sydney as well as Brisbane, Adelaide, Melbourne & Perth. And let's not forget our friends in New Zealand too! 

Whatever your dreams, the fairy shop at Fairyland™ will help to bring them alive.